Sunday, July 16, 2006

Effect of smoke breaks

Thanks to Sandeep for this.
Maybe we should show it to this guy:
(Thanks to Sharat for this snap. Can't locate original sources for any of the above snaps)


Crizzie Criz! said...

Images are all powerful. Reminds me of another campaign for not talking on cellphones while driving.
The visual is of a lady happily driving on a scenic highway on top of a mountain with a deep drop on her side. She is also talking on a mobile phone.
The baseline simply read 'If you want to connect with god, talk.' It has stayed with me for such a long time.
Thats why i love advertising so much. But life made me a journalist, i aint complaining.

Sharan Sharma said...

Yea CC, you're right...on advertising, i used to interct with the creative guys in agencies about 7 years ago...they loved their job but at the same time, were really frustrated because you know how it is with clients!

Sandeep Bhasin said...

sorry to join in late but don't blame the clients, sharan. You know i was one... :-)

The problem with ad agencies is that they want to use the moneies of the client to win awards without looking at what the client will get in return. BTW, have you checked the latest ad of Happydent? Amazing ad! but is it effective? Don't know!!

Sharan Sharma said...

ha..ha..yea, i know...haven't seen the happydent ad...TV? if so, will see if online...thanks!