heck this out...http://www.umich.edu/news/index.html?Releases/2006/Feb06/r021706a
...can you believe that kind of spending on research....forget a university, how many Indian corporates get to spend so mcuh? - this figure is close to 20 times the entire Indian market research industry!
UofM incidentally happens to be one of the largest public research universities in the world.
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